By Paul Button, General Manager of award-winning business Rotorua Canopy Tours
Public Relations (PR) is a great way to get your brand out there and for us here at Rotorua Canopy Tours, PR has been a big part of our domestic brand building over the last 5 years. You can get quite deep into your specific markets and we know that it has had a really positive impact on our sales over the years too. But it can be overwhelming and hard to know where to start. So, here are few tips that I have learnt running PR campaigns for Rotorua Canopy Tours.