Rotorua Canopy Tours took nearly 5 years from the spark of inspiration until the first customers came on tour with us. Since then over 200,000 guests have enjoyed the magic of this native New Zealand forest. So here’s the story of how our eco zipline tours all began...
Like all good things this took time – the concept for Rotorua Canopy Tours eco zipline began way back in 2008. An idea that zipline tours could be a fun and exciting way to transport people through a truly awesome New Zealand environment.
James Fitzgerald was dreaming up his idea of an eco zipline company and had a vision of creating a world class experience. It would be in a native forest full of ancient trees, birds singing everywhere and people laughing, learning and having the time of their lives. But there were a few hurdles – firstly where was this forest? How would we build it? How could we pay for this? And how on earth do you run an eco zipline company?
Photo: Finding the prefect spot for an eco zipline was the first step in creating a world class visitor experience
Years went by before the puzzle pieces started falling into place – James found the perfect native forest for eco zipline tours on the outskirts of Rotorua. He also found someone to share his dream, university mate Andrew Blackford, who happened to be an engineer! Andrew had some great ideas and believed he could design and build James’ system for eco zipline tours. With a few research trips to zipline tours overseas, James and Andrew learnt that with a bit of trial and error they could create something truly incredible.
The construction of the course for our eco zipline tours:
The real work began on 1 March 2012 when James and Andrew left their jobs and walked into the Dansey Road Scenic Reserve to build what would become The Original Canopy Tour.
Above: Nick and Andrew having a break while building the highest platform on the original course in 2012, 22 meters off the ground!
But on the third day of building the course three cop cars showed up. Locals had begun to get suspicious as the forest had been so uncared for and had zero activity in the past. But James pulled out his concession card from DOC giving him permission to use the forest and instead got yarning to the police officers. It turned out that one of the policemen was the coach of a local hockey team who were looking for a way to do some fundraising, so James spent the evening at the police officers house organising a fundraiser for the hockey team to unload wood into the forest the next day.
James and Andrew discovered very quickly that there were a few secret ingredients they needed to build a zipline course. They needed to get the ziplines across the forest, so in came a bit of kiwi ingenuity. They built a spud gun and spent their evenings playing in different parks firing tennis balls and potatoes around the suburbs.
Photo: Testing the spud gun before putting it to work in the forest.
They had a few mishaps, including a flame shooting out 4 metres and a hot potato flying off somewhere, but the good old kiwi jandal was the thing that did the trick. The humble flip flop folded in half got just the right amount of compression and with the spud gun and some fishing wire, that’s how the lines were launched, and the heavy-duty wire pulled into place. Check out the video here.
The duo were just starting out and had pretty small budgets, so all the materials for the platforms had to be carried in by hand. James wasn't great with a hammer so instead got the job of hauling in every single piece of wood into the forest by hand. James isn't a big guy but lost a massive 15 kilos in process.
The other secret ingredient they needed was lots of help and support from family and friends. It was tough work, but after 6 months, the course was complete and James and Andrew knew they had the infrastructure for an incredible forest experience.
Finding the right people for eco zipline tours - staff and customers
The next step was to find some staff. Luck stayed on their side when they found some champions looking for a new path in life. We welcomed Dan and Alex as our first guides for the eco zipline tours! Now bring on the customers…
Photo: Alex shows off her skills upside down on a zipline - she was one of the first guides and is now our Operations Manager.
Customers proved hard to come by in the beginning. Charlotte and John from England were the first ever customers. James found them brewing soup in their campervan at the Rotorua Lakefront. He knocked on their window and didn't let them go until they agreed to come experience one of our zipline tours – he even bribed them with pizza. In fact, that’s how we found our first few customers, knocking on campervan doors at the lakefront and talking up this crazy adventure that no one had ever heard of! Filling the zipline tours was hard work. While it looked cool, people weren’t prepared to take a risk spending a few hundred dollars on something unknown.
Photo: As our eco zipline took off, the team started growing from 4 to 12, to 25 to 60!
Slowly we gained momentum, customers were talking about us and the media began to hear of this amazing experience that is working to save the native forest. Papers started running stories and news channels started playing footage. We were getting amazing reviews from our customers and our little team began to grow. We went from 4 to 12 to 25 then 60. It was awesome to see our eco zipline tours taking off!
As we started taking on more staff to run more eco zipline tours, we quickly outgrew our premises in suburban Rotorua. In 2016 we bought some land and developed purpose built headquarters near the Northern entrance of Rotorua (closer to the forest).
Photo: Our zipline tours have been departing from our headquarters at 147 Fairy Springs Road since 2015.
Growing Rotorua Canopy Tours
Canopy Tours was becoming known as one of the best experiences in New Zealand. In 2016 we received the Supreme Award, Sustainability Award and Visitor Experience Award at the Air New Zealand Tourism Awards. The judges said at the heart of Rotorua Canopy Tours’ success is an exceptional visitor experience that has raised the bar of personalisation, authenticity and fun. In the same year at the Westpac Rotorua Business Awards we also won the awards for Business of the Year, Attractions Business Award ant the Attractions Business Award.
The Original Canopy Tour was a huge success and our Rotorua Canopy Tours' guests were asking for more, so in 2017 we decided it was time to build the best eco zipline in New Zealand... and the world – the Ultimate Canopy Tour!
Photo: The incredible rocky cliff walkway on the Ultimate Canopy Tour
The build of this tour was a trickier than the Original Tour as it is located deeper in the forest and incorporates more features and longer ziplines. But with a bigger budget, the spud gun was put aside, instead drones and helicopters were brought in. A small group of Rotorua Canopy Tour guides, along with the guidance of our engineer genius, Andrew and guide Scott built the course over a 6 month period. Together they produced a longer, faster and even more spectacular eco zipline course.
Photo: Rotorua Canopy Tours Guide Kris building a swing bridge on the Ultimate Canopy Tour course in 2018
Creating a conservation mission
Conservation has been an important part of Rotorua Canopy Tours since the beginning. When James and Andrew first found the forest it was in poor health and had a total rat and possum infestation. James wanted to hear the bird song ringing loud through the forest and made a promise to restore the reserve to see the canopy flourish once again, as it did before humans arrived in New Zealand.
Together with our customers we have now created a forest eco sanctuary, with a trapping network covering 250 hectares. The forest is becoming louder and is now the place that James had once dreamed of. We have even discovered some rare animals in the forest since our trapping work has begun. Find out how our eco tours restored an entire native forest here.
Photo: Hand feeding wild birds on our eco zipline tour
Where we are today
We continue to delight and inspire our visitors, most recently being named on TripAdvisor's Travellers Choice Top 10 Experiences - South Pacific and also a winner of the 100% Pure New Zealand Experience Awards.
Even though our team has grown and the day to day operations has changed dramatically since we began, our team still has a connection to the company and the cause. In fact, Alex and Dan are both still here 8 years on. Alex is our Operations Manager and Dan has now guided over 2000 eco zipline tours!
We still have heaps of plans for the future of Rotorua Canopy Tours such as opening up walking tracks in part of the forest for the public. While we have some new challenges in front of us in the wake of covid-19, we couldn’t be more proud of how far we’ve come with our unique twist on zipline adventures - so watch this space!
Photo: The original Rotorua Canopy Tours team